Evidence of the thinking
Artifacts
Positioning studies, strategic work and observations on how B2B companies become the obvious choice.
FEATURED ARTIFACT
Case Study
From Vendor to Hospitality Partner | Nakashima Strategy
When everyone in the category promises reliable, innovative technology, saying it louder doesn't make you different. Luxury Hospitality · B2B Technology · Positioning
Hospitality
01 / STRATEGIC WORK
Problems examined. Positions reconsidered.
Selected engagements and strategic questions, published when the context can be shared.
CASE STUDY
From Vendor to Hospitality Partner | Nakashima Strategy
Hospitality
When everyone in the category promises reliable, innovative technology, saying it louder doesn't make you different. Luxury Hospitality · B2B Technology · Positioning
02 / FROM THE MIND
Observations worth sitting with.
On positioning, differentiation and marketing strategy.
THE NEXT USEFUL STEP
Thinking is useful. Decisions are better.
If something here sounds uncomfortably familiar, let’s look at what’s happening in your market.
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