ABOUT NAKASHIMA STRATEGY

Strategy starts with asking better questions.

Nakashima Strategy exists to help B2B businesses make sense of difficult marketing problems before they spend more money trying to execute their way out of them.

01 / THE FOUNDER

Mahesh 'Nakashima' Somnath

Founder & Principal Strategist

Over the course of nearly a decade, Mahesh has started out as a B2B copywriter for companies like Schneider Electric, then transitioned to brand strategist and marketing strategist before deciding to focus on positioning and helping B2B companies become the obvious choice to the right customers.

"I started Nakashima Strategy around a simple observation: Good businesses are struggling in the middle market because they look, sound and are the same as their competitors."

"I started Nakashima Strategy around a simple observation: Good businesses are struggling in the middle market because they look, sound and are the same as their competitors."

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02 / WHY NAKASHIMA EXISTS

Most marketing problems start before marketing.

When results are weak, companies often make more things: content, campaigns, channels, spend or a new website. But the problem can be earlier in the chain: unclear difference, a poorly defined audience, a weak position or no shared direction. Nakashima Strategy exists to work on those decisions first.

03 / THE POINT OF VIEW

Become the obvious choice.

The goal is not to look attractive to everyone. It is to become clearly relevant and meaningfully different to the customers you actually want to win. Positioning, messaging and marketing strategy are the mechanisms that create that clarity.

The best marketing makes it easy to understand why the right customers should choose you.

04 / WHAT WE BELIEVE

Founding beliefs, not corporate values.

Clarity beats volume.

More activity does not fix an unclear position.

Difference has to matter.

Distinctive is useless if customers do not care.

Strategy should lead to decisions.

A document only matters when someone can use it.

Execution is not the strategy.

Good execution cannot compensate indefinitely for unclear direction.

Not everyone is the customer.

Strong positioning means deciding who you are trying to win.

05 / HOW WE WORK

A defined problem. A usable direction.

Independent

No requirement to sell execution alongside strategy.

Focused

Short, intensive engagements for a defined strategic problem.

Collaborative

Works directly with founders, internal teams and trusted specialists.

Practical

Strategy should produce clear decisions, priorities and direction.

06 / THE NEXT USEFUL STEP

Become the obvious choice.

Become the obvious choice.

If you’re not sure why customers should choose you or how your marketing should communicate it - let’s figure it out.

If you’re not sure why customers should choose you or how your marketing should communicate it - let’s figure it out.

Explore The Positioning Sprint

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